Google has demonstrated its May 2022 broad core update in response to making search results more equivalent to what people are looking for! Yes, this popular Search Engine is often considered minor changes in the different digital marketing principles that one can quickly notice on the SEO Roundtable Website. However, what matters for marketers with this update is how they can make their search results more relevant, helpful, and valuable for users. Though Google is launching an update, it will take around a week to fully address its impact. 

There is no denying that Google rolls out multiple updates in its algorithm every year to enhance the user experience and update the security patches. As a result, users get to feel the changes of these updates within a couple of weeks. These updates are released at regular intervals at a time frame of 6 months, but web developers, in many cases, have noticed massive changes, and there are hints of some unconfirmed updates between the major ones.

Also, there have been some unconfirmed updates this year, as the Products Reviews Updates in March and a significant shuffle in SERP positions was noticed in April. There is no denying that a recent update in March was about a significant shuffle in SERP positions that see in April, and of course, there was a much talked about the update that was released on 2022’s Mother Day. These unconfirmed updates could either be termed authentic or just unusual changes in the algorithm that are effectively noticed. For instance, Google as a Search Engine made 4500 changes in Google search in 2020. These recalling updates are primarily based on user feedback and are rolled out without prior announcements.

What is Google’s 2022 Broad Core Update ?

Often Google Broad Core updates relate to the changes that vary from user interface updates to algorithm and ranking updates. The frequency and volume of the changes weren’t too high probably ten years ago, but due to the rise in audience base, it has seen a growing number of updates every year. Yes, Google algorithm updates may result in inconsistencies in the traffic on your web portal. You may gain or lose a huge chunk of web traffic on your website based on the changes your platform will face. The best overall practice to check on these critical updates is to watch the keywords trending today. 

These updates to the algorithm’s core ensure the search engine catches the right keywords and the most relevant results are shown to the audience. Google admittedly rolls out these critical updates to improve its search results practices. 

What are Google’s Core Updates? 

Along with the most-recalling updates on the UI and other services, Google also launched a much broader and the culmination of different smaller algorithms, a core update at an estimated six months, the last of which came in November 2021. Google’s May 2022 update, as confirmed by Google on Twitter on 25th May 2022, will take some time to last its effect. But how would you overall explain these Google updates here in simple words? What are some noticeable changes after this core update, and what should web developers do? Here are some key checkpoints to address the much-talked-about queries regarding Google’s biannual updates. 

Inconsistencies in search rankings:

There may be cases where your website ranked much higher and may see a spike-in and spike-off the previous ranking on organic performance. This can also be due to the updated algorithm adapting to new keywords and filtering out the most-awaited bot techniques that infiltrate spam search results. 

  • Inconsistencies in traffic:

This will also result from the new algorithm updating its keyword progressions and new chase-on key terms that mean new rankings and new rankings will affect how you deal with organic traffic with results. If the algorithm is updated according to your search engine optimization, you will see a rise in web traffic, whereas if the algorithm is changed adversely to your SEO. You will see a natural drop in website traffic. 

  • No penalties:

There will not be any penalty for web pages that see a significant drop in their rankings, as this will possibly result from the update. 

  • Adapt to the changes:

Notice your keyword rankings performance, and it is recommended that you imply the changes to keep up with the updates. However, web developers do not need to make significant changes as any drastic makeover may affect the subsequent update. 


Somewhere, Google, as a search engine, reminds everyone with these updates not to worry but adapt to these changes. The rise in the crafting of words in the form of content often keeps everyone on their toes, and the biggest website in the world is never an exception. These search engine marketing updates are majorly in favor of the audience as they eliminate any ambiguous attempt to catch the existing content loopholes of the company or brand. 

By following these practices of search engine marketing, you can save yourself from drowning down the drain amidst the updates that keep changing:

  • Stay original with your crafting of words
  • Practice innovation with the crafting of words
  • Be sure about improving the quality of syntax
  • Keep yourself away from adding too much irrelevant outbound content and irrelevant practices
  • Do regular keyword ranking checkouts

The key to staying relevant is originality and creativity. It’s always better to work on the old metaphor of being over-reactive. It makes more sense as content creators could lose their overall website engagement if they react to the most helpful information and trends. On the other hand, if you have a spark of originality in your crafting of words, you may stay away from your traffic and increase the same by making a few tweaks to adhere to the algorithm updates. So, if you are looking to improve your success graph by learning the new PPC trends and other marketing loopholes, never miss connecting SW SOFTTECH today!