Why Social Media for Businesses?

There was a different time when people used social media platforms only to pass their time or fun. Now, every business you follow or have heard about is on these social media platforms to promote and advertise themselves. Also, Gary Vaynerchuk once said that “ This (mobile phones) is the television now, and television is now the radio.” Likewise, social media platforms keep growing and changing. Above all, finding the best social media platforms for business could be tricky, but not now.

For example, almost every industry has caught on to this phenomenon and uses these platforms to create their communities. Companies nowadays can understand consumer behavior better with insights into their customers’ behaviors. Using the right tools and strategies, they influence customers’ decisions to provide them with more convenience. According to the analytics, about 48% of social media users have purchased after seeing ads on their feed. 

It’s no secret that social media is a necessary part of your marketing strategy. And that’s why many business owners are looking for the perfect social media platform to promote their business on. The thing is, there are many platforms to choose from, and each one comes with its own set of pros and cons. Now, the question is, “ Which social media platform will be best for my business?” Well, there is no perfect answer to this question.

Each platform has different audiences, and they seek other products and services. Still, with proper knowledge and strategies, you can make your way to set up perfect social media campaigns. Social media is a form of media that is both ubiquitous and complex. Today, with numbers surpassing 2.1 billion active users, it is the primary content source for consumers and the influencer’s pathways.

What Are People Saying About Social Media?

We always follow visionary leaders and how they provide maximum value to their customers. Many people built their brand or for their company.  Many people like Jay Shetty, Tony Robbins, Gary Vaynerchuk, and more use social media platforms to influence and help others. In addition, just think about it, what if social media were not there? What would happen? Would you be able to talk to your favorite cousin sitting thousands of miles away from you? “Let’s face it, SMM is no joke,” said Russell.

“If you want to avoid being left out–or worse, left in the dust–you need to implement a social media strategy.” Similarly, Tony Robbins as well as other social media influencers believe that Social media is an important and prevalent topic. There are hundreds of social channels today, and they come in all shapes and sizes.

Here are the Platforms You Should Rely on:- 

As you know that there are a humongous amount of media platforms where you can go and grow organically. There are two types of advertising and marketing; one is organic and accessible, and the other is paid marketing. For instance, both are perfect for you if you are willing to do it for your company. However, if you want to go on social too and grow your brand, we are here to help you out. SW SOFTTECH is among the top social media marketing agencies providing the best services for your businesses.

How do you know which ones are best for your business with so many social tools to take advantage of? We’ve broken down the 5 most popular platforms taking off with the majority of SMB’s today.


The community of Reddit is a great place to market a business. In 2005, it had more than 400 million users, and in 2021, it will be more than 1 billion. Even with the shift toward digital engagement, you can still access the 85 million monthly visitors that accompany your brand. 

After that, by viewing Reddit from various perspectives, you see people’s passions and how they’re communicating their interests.


Keep in mind; there is often a substantial learning curve with unwanted apps such as Snapchat. Therefore, to become a Snapchat marketing pro, you’ll need to understand the app thoroughly. Though it is an excellent tool for marketing, it is still a mobile-based application with over 290 million users worldwide. 

In contrast, it is best to produce images and videos for consumers. This is one of the best marketing tools.


Firstly, let’s clarify that Clubhouse in 2021 or 22 is like Twitter in 2007. It is, of course, an excellent platform if you are willing to connect with like-minded people in your niche. In the same way, you can put on online panel events with speakers from all over the world with the help of this tool.

Although the Clubhouse just launched in April 2020, and right now, it has over 10 million active users from all around the world.


It is one of the most trendings and has many daily users. In 2021, TikTok just passed over the 1 billion mark of users. Accordingly, it does mean that there are tons of people looking for something they want. In addition, it is incredibly underpriced than the existing Facebook. 

In fact, it might be there are some countries where TikTok is banned, but that’s a penny. So if you want to reach more potential buyers, this platform would be great for you.

Don’t Worry; We are Here.

In the end, when it comes to advertising and marketing your business on social media platforms, it gets crucial. People nowadays judge brands and other people according to their social media accounts. So we have to understand that if you don’t take advantage of this opportunity, you will miss a huge opportunity. So if you struggle to find the best social media marketing agency for your brand, SW SOFTTECH is the best place for you.