FOR BUSINESSES READY FOR THEIR NEXT MOVEEXPLORE BELOW
GoogleMetaLinkedInAmazonWalmartShopifyHubSpot
ATTENTION IS ONLY THE BEGINNING.
Clicks are good. Customers are better.
✳
SW SOFTTECH brings advertising, organic visibility, and follow-up together. We build a marketing plan around your business—and stay close to what happens after the click.
Build a 30-day starting plan for leads, SEO, social media, email or your next website. Get three priorities, recommended channels and measures to watch—based on your answers.
Reach the right people, test a stronger message, and measure what happens after the click. We connect ad strategy with landing pages and your sales process.
Connect product discovery, catalogue quality, advertising, and retention. We help online retailers identify what is holding sales back and build a practical growth plan.
Technical SEO · Content · On-page SEO · Reputation
Make your website easier to discover and more useful to people searching. We connect technical improvements with pages that answer real buying questions.
Bring enquiries, customer data, and follow-up into a process your team can use. We build automations around the customer journey and your actual sales workflow.
Selected project experience scaling an auto parts business across Amazon, Walmart, and eBay over approximately 2.5 years.
From $20k/monthRead case study +
The approach
The work connected catalogue operations with advertising and marketplace expansion. A large SKU range required product prioritisation, account structure, and close attention to advertising efficiency.
The results
80,000+ SKUs across a complex catalogue
Approximately $50,000 monthly advertising spend
ACoS below 13% and TACoS below 8%
Walmart and eBay launched profitably within 90 days
Figures describe selected past project experience. Sales reflect the combined marketplace business, not advertising alone. Historical outcomes are not a forecast or guarantee.
Selected experience launching LionLocs on Walmart and achieving Pro Seller status within six months.
Walmart launchRead case study +
The approach
Launch work addressed catalogue readiness and marketplace operations alongside advertising. Seller status depends on platform requirements and business performance.
The results
Marketplace launch planning
Listing and catalogue management
Advertising support
Attention to seller performance
Pro Seller status was a historical milestone for this project. It does not guarantee approval, status, or similar results for another seller.
AMAZON PPC & LISTINGSBeard GainsROAS: 3.95 → 7.64Read case study +
The challenge
Low conversion volume, limited brand awareness, and inefficient advertising in a competitive beard-care market.
The work
Digital marketing and competitor audit
Keyword-led product listings and creative improvements
Targeted campaigns with ongoing performance optimisation
The outcome
Reported ACoS improved from 25.34% to 13.09%, while ROAS rose from 3.95 to 7.64. The compared snapshots show spend of $40,626.79 before and $17,106.47 after, with attributed sales of $160,341.37 and $130,689.81 respectively.
These are separate before-and-after reporting snapshots. The result demonstrates improved advertising efficiency; it does not imply that total sales increased between the two snapshots.
GOOGLE ADS / HOME DECORFrendorfROAS: 1.34 → 9.33Read case study +
The challenge
Low order volume and expensive purchases while preparing to reach customers in Germany.
The work
Conversion tracking and pixel checks
Shopping-feed and product-title optimisation
Campaign, creative, and landing-page testing for the German audience
The outcome
The case study reports cost per purchase falling from $160.15 to $39.58 and purchase ROAS rising from 1.34 to 9.33 in the reported seven-day comparison.
A short reporting-period comparison, not a promise of sustained ROAS or future performance.
META LEAD GENERATIONLivio Building System12,082 form leadsRead case study +
The challenge
Build a steady enquiry pipeline from homeowners and builders.
The work
Separate prospecting and retargeting campaigns
Budget and creative refinements around the strongest campaigns
Track lead volume and cost across acquisition and warm audiences
The outcome
The documented May 2023–June 2026 campaign view shows 12,082 form leads at an $8.04 weighted average CPL. Campaign #v7 produced 8,650 leads at $7.50 CPL.
These figures represent form leads, not confirmed customers or sales.
Selected past project outcomes. Results vary by business, market, and campaign.
CLIENT REVIEWS
What our clients say.
Clients reviewing SW SOFTTECH often highlight clear communication, responsive support, and a team that takes time to understand their business. Across SEO, paid advertising, and eCommerce projects, they describe practical guidance and improvements in traffic, leads, and sales.
Your initial action plan and consultation are free. Paid work is quoted after scope review. Advertising spend, software subscriptions and external production costs are agreed separately.
HOW WE WORKA clear plan. People who follow through.
Less guesswork. More direction.
01
Understand
Your goals, customers, offer, and what’s already working.
02
Build
A focused plan, clear measurement, and a better customer journey.
03
Improve
Test, listen to sales feedback, and refine what matters.
ABOUT SW SOFTTECH
A decade of learning. A clear way forward.
10+years of hands-on digital marketing experience
The work behind SW SOFTTECH began with search: helping businesses become easier to find and giving customers a clearer reason to choose them. Over more than a decade, that experience has grown across social media, paid advertising, online marketplaces, and the systems that keep customer conversations moving.
As our work expanded, so did our view of what good marketing needs to do. An ad can bring someone to a website, but the offer, buying experience, and follow-up all shape what happens next. That understanding guides how we work today.
From managing large product catalogues to generating enquiries for service businesses and building CRM automations, we bring strategy and day-to-day execution together. We take time to understand the business behind the campaign: its customers, priorities, and the practical challenges standing in the way.
Based in India and working across markets, SW SOFTTECH brings that experience to every project. We listen carefully, set clear priorities, and stay close to the work as it develops. Our aim is to give businesses marketing they can understand, measure, and build on.
Audit your Google Shopping product feed before increasing ad spend. A practical guide for US stores to check prices, stock, variants, product titles, and the buying journey—and prioritize useful fixes.
Connect Google Ads to the outcomes in your CRM. Learn how US businesses can define qualified leads, validate offline conversion tracking, and measure acquisition costs beyond form submissions.
Build a practical Google Business Profile strategy that connects accurate information, genuine reviews and a useful website with measurable enquiries and qualified local leads.
This guide covers paid advertising, Google Shopping, Meta Ads, remarketing, email marketing, offer testing, and profitability strategies to help eCommerce brands prepare for BFCM 2026.
This guide explains how LinkedIn Ads, Sales Navigator, account-based marketing, and targeted outreach can work together to generate more qualified B2B opportunities.
Meta Ads is shifting toward AI-powered targeting, Advantage+ automation, and creative-led campaign optimization. This article explains how Facebook and Instagram advertising is changing in 2026.
Google Ads is becoming more automated through AI Max, smarter search matching, creative optimization, and landing-page selection. This guide explains how AI Max works, where automation can help, and what advertisers should still control to protect lead quality, ROAS, and profitability.
AI search is changing how customers discover businesses across Google AI Mode, AI Overviews, ChatGPT, and other platforms. This guide explains how AI search optimization works, what still matters for SEO, and how businesses can improve visibility in both traditional and AI-powered search.
We work with service businesses, B2B teams, online retailers, and marketplace sellers. Your business goal determines the starting point.
Can you take over our existing campaigns?+
Yes. We review the setup, tracking, performance, and business context, then agree priorities before making changes.
How much does it cost?+
Fees depend on channels, catalogue size, scope, and ongoing support. We recommend a scope and quote after understanding your goals. Ad spend and third-party subscriptions are separate.
What is included in the free action plan?+
We review your website and goals, identify three priority improvements, recommend relevant marketing channels, and discuss practical next steps in a free consultation. Our team follows up by email to clarify your needs. There is no obligation to buy, and you do not need to share passwords or account access in the form.
Do you guarantee results?+
No. We agree relevant measures, test carefully, and report honestly. Outcomes depend on your offer, market, budget, and sales process.
YOUR FREE MARKETING CONSULTATION
Let’s discuss your next move.
Book a free consultation to discuss your goals, marketing challenges and next steps. Share your details through the form, or choose a time directly in Satnam’s calendar.
Three priority improvements based on your website and goals
Recommended channels for reaching your target customers
Practical next steps, discussed in a free consultation
Prepared around your business by our team. No obligation to buy a service. Choose a time in the calendar, or send a request for our team to follow up by email. Implementation is optional and quoted separately.
Your meeting is booked only after you complete Calendly’s confirmation step. Scheduling details are handled by Calendly under its privacy policy.
Privacy policy
We collect your name, email, website, service interest, and message to respond to your enquiry. Enquiries are securely stored and accessible through our private inbox. We do not sell your details. We may use an email delivery service to notify our team of your enquiry. We use Google Analytics to understand website usage. Our marketing planner processes your answers in your browser; the answers are sent to us only when you submit a consultation request. Instagram embeds load content from Meta and are subject to Meta’s privacy practices. When you open our booking calendar, Calendly processes your scheduling information under its own privacy policy. Sending the enquiry form does not automatically book a meeting. Contact info@swsofttech.com to request access, correction, or deletion of your enquiry. Please do not submit passwords or sensitive customer information.
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