Alt text, or alternative text, is an essential aspect of web design that you may be unaware of if you’re new to website creation and maintenance. Understanding how to create good alt text will help your website rank higher in search engine results pages (SERPs) and make it easier for visually impaired users to get […]

A URL parameters is typically found after the question mark (?) and is used to pass data along with the URL. These can either be active parameters that modify the page content or passive parameters that are mostly used for tracking. Originally built to help display more personalized content, webmasters also use query strings to […]

Content should be created in an SEO-friendly manner, where the content should be in a way that can help the search engines rank it more high. That doesn’t mean it should be blocked with keywords; it’s meant to help the search engine find and understand how to connect your content with the topic you’re working […]

You might be tempted to do your search engine optimization. However, achieving success on your own will take a lot of work. A law firm, for example, will want to rank high for terms like “lawyers near me or contract lawyer.” However, many law firms may compete for visibility which can be difficult. Search engines […]