Learn what seller fees to expect and get pro tips and hacks from Etsy sellers

It’s not an easy ride to seek footfalls of your customers, but the internet makes it sure for owners to create digital storefronts. Somewhere, these business owners are able to expand their reach beyond a physical location and help their customers in places far beyond their region. Wondering, how? It’s all by opening an eCommerce shop like Etsy shop.

There is no denying that opening an eCommerce shop with a reputable eCommerce agency has its benefits, sure, but it’s not without its challenges. With many platforms in existence like Shopify, Big Cartel, to name a few, the arguably most welcoming is Etsy.

What is Etsy?

Etsy is a booming marketplace that expanded into one of the world’s biggest online platforms in terms of handcrafted products. The most recalling part of this renowned online store is that you can create a virtual store and share goods and services online. One can say that Etsy’s platform is sure to help your brand flourish into consumer demand for the best quality items in homemade and craft supplies.

Particularly if you’re concerned about how to make sales during the COVID-19, opening an Etsy shop is the perfect solution for any small creative business.

Today, if you are looking to turn to the success side with the Etsy platform, it’s always a better idea to set up an Etsy shop with eCommerce marketing services in a professional manner.

How to set up an Etsy Shop?

While the chances of setting up an Etsy shop may feel like a hard and fast task, the possibilities that it could tussle up for small businesses will not let your efforts go in vain. To help you in this endeavor, we have compiled everything you need to know to start an Etsy shop.

  1. Sign up for an Etsy Shop

Before you make any decision after visiting the Etsy website, you have to make sure about creating an Etsy account. Always create an Etsy account by:

  • By clicking the Sign in button on the top right corner of the home page.
  • Clicking the Register button on the top right of the pop-up form.
  1. Set up your Etsy Shop Preferences

Once you have been able to make a successful log-in to your account, you will be able to open your shop hassle-free. To set up the shop preferences, you need to carry out these activities.

  • Click Sell on Etsy.
  • Click Open your Etsy shop.
  • Select your shop language, country, and currency, then click Save and continue.

Wondering, why? Because you won’t be able to get over the language preference, later on, you have the option to add translation in other languages if you wish.

In this section, it is also important that your eye on the selection of the correct country for your shop, and that you choose the currency that you, and that you choose the currency that you will be making transactions in (conversion fees could apply is your bank’s currency is different to the one you select for your shop).

  1. Choose your Etsy Shop Name

Choosing your Etsy shop name is the most crucial decision one makes! Perhaps, you have an active hand in trading under that name, or maybe this is the first time you’ve thought about it, but do spend some time to make your shop memorable so that it is remembered by a lot of people.

Etsy, as a website, has some rules about names. All shop names must be:

  • Between 4 and 20 characters
  • Free from errors
  • Not funded or governed by other business
  • Free from spaces or special characters, as it’s most important as it reflects your identity on online store.
  • Not driven by an existing customer of Etsy.

If the name you had wanted to be already used, Etsy as a website comes up with many similar suggestions to help you out.

  1. Add items to your Etsy Shop

When getting closer to adding items to your shop, make sure you take good quality photos and videos. Etsy has quite straightforward guidelines about photos, so make sure that they are:

  • Somewhere 2000 pixels wide
  • In a supported format of .jpg, .gif, or .png format.
  • Somewhere having 72 PPI resolution
  • Somewhere less than 10 MB

It is also a great decision to ensure that photos are:

  • Clear like crystal
  • Taken from vivid angles
  • Reflect the USP
  • Demonstrate the size of the item.

Once you got images, click on Add a listing and follow the steps as they appear on Etsy:

  1. Add the required photos and videos.
  2. Select the ones you want to be your front image. (Make sure that it is a good one).
  3. Add the right details to the image selected.
  4. Describe your listing in a professional manner. It should go with the correct selection and using clear, descriptive language. The language must highlight the value of the product once for all.
  5. Add how many of the same products you have in stock and your price.
  6. For digital items, you will need to add the files at this stage.
  7. Set up your shipping preferences, including your plan for processing time, shipping method, and cost for the buyer.
  8. Work on whether or not you want to use an Etsy Ads campaign.
  9. Preview your listing to check to be sure that you have mentioned the right details of the product.
  10. Publish your listing or save it for a later stage.


  1. Choose your Payment Preference

Once you have added a listing to your shop, you will need to organize your payment details with the right preferences.

Here is where you will need to work on whether you want customer payments to be made into your personal account or open a business bank account to keep the business finances on the safer side.

  1. Click the Your Account icon, then click Shop Manager.
  2. Check the Finances.
  3. Roll on the Payment account.

If you decide to enroll in Etsy Payments, your seller fees will be automatically deducted from your sales. Overall means that you will either have money available for deposit into your bank account or owe Etsy fees. In such a case, you will need to work on setting up a disbursement schedule to withdraw cash into your account or click Request it now to receive funds the next day.

If you prefer not to enroll in Etsy Payments, your fees will appear as Amount due while your sales funds will be directly processed

Quick TipBut unfortunately Etsy Payments are not available in most of the countries worldwide.

  1. Set up billing

If you have a business account, you may look to have Etsy seller fees deducted from your business account as this will help you to keep track of all the businesses looking to expand their businesses.

If you are in the USA, you can’t yet enroll for auto-billing, so you will have to manually pay your Etsy seller fees.

  1. Open your Etsy shop

A final thing to add before you open your shop is a LOGO.

  1. Customize and market your Etsy shop

Since your Etsy homepage is essentially the highlight of your Etsy storefront, you want to ensure that this makes a positive first impression.

In order to impact the customers base, you need to consider how you work on getting the best quality visuals for your brand.

Your shop icon and banner are your trusted visual workout tools to help you sell your brand’s story. Your colors, fonts, and photos should also coordinate with the central part of the image.

Etsy Ads are somewhere a better way to advertise your listings, getting featured spots at the top of Etsy search results.


With millions of buyers to share one of the one-of-the-kind products with people worldwide, it is worth setting up a store on Etsy. Be patient and keep in mind the most successful business on Etsy. Today, you can connect with us on SW SOFTTECH to get the most of the information on eCommerce agency services.